Franchising offers businesses the advantage of quick start-up based on a proven trademark and existing tooling and infrastructure. A franchise usually lasts for a fixed time period and serves a specific 'territory' or area surrounding its location. One franchisee may manage several such locations.
Businesses for which franchising works best have the following characteristics, which are applicable to Wimpy:
ä_Businesses with a good track record of profitability.
ä_Businesses which are easily duplicated.
Wimpy is a full member of the BFA (British Franchising Association)