Wagging Tails Dog Franchise

Investment: £10,000 - £19,999

Category: Pet

The Wagging Tails Franchise is a successful Dog Boarding Business. It is a true family business and was established in early 2007. Wagging Tails began franchising in 2010 as a means of expanding the business to meet the demand that they had received for their service from across the country. The Wagging Tails Franchise now have a network of over 16 Dog Boarding Business owners operating across the country and are continuing to grow in this fast moving market place. They have won numerous awards, including two consecutive years of Franchisee of the Year at the EWIF Awards 2013 – 2014, Franchisor of the Year at the 2014 EWIF awards, Franchise Marketing Awards 2013, Pet Industry Federation finalist for Best Pet Service Business 2014, Theo Paphitis #SBS award 2013, finalist Best Franchise Awards 2014 plus local business accolades showcasing the success of both the service and the franchisees.

A recession resistant business.

Since their launch, the Wagging Tails Franchise has steadily grown throughout the recent economic difficulties showing theirs to be a recession-resistant business. Having proven their business model they have gone from strength to strength building their local businesses, with many now the market leaders in their local areas.

Members of the BFA

Wagging Tails have are members of the British Franchise Association (BFA), the main governing body for franchising in the UK. Since entering into franchising they have chosen to be vetted against the BFA's strict code of business practise.

High Earning Potential

A Wagging Tails Business can develop quickly and average sales of around £3,500.00 per month, with huge capacity for growth as each franchise develops. The most successful franchise owners are able to achieve sales of around £40,000.00* per annum within 18 months.

*Based on the most recent accounts, this is in no way a guarantee.


Wagging Tails are keen to hear from like-minded dog owners who feel they can join their team providing the very best in terms of dog care available in the UK.


  • Three days business training followed by a practical day with an existing franchisee
  • Fully integrated booking system and accounts
  • A custom made CMS system, FETCH, to manage your business
  • Franchisee email marketing system and support
  • Franchisee “Market Your Franchise” course and support provided by Chartered Marketeers
  • Canine First Aid course
  • ADTB Dog Behaviour Diploma
  • Award winning marketing support from head office*, media guidelines and advice
  • Operations manual


Wagging Tails provide continuous and ongoing support to ensure the long term success of our franchisees.

  • Ongoing support from head office to help grow your business
  • Franchise Development Manager who will work with you in your field and remotely to help you grow your business
  • Media Launch (£1,700 of the franchise fee is allocated for your launch
  • Branded car decal for your vehicle (no van or special car is required)
  • Use of Wagging Tails trademarked brand inc. name, logo, website, email, advertising and stationary (all provided)
  • Corporate apparel
  • Dog encyclopaedia
  • Branded commercial gazebo and blizzard boards for use at shows
  • Designated search optimized territory pages (currently eight pages) on Wagging Tails UK website
  • Large and exclusive territory to allow you develop a large and profitable business over a number of years
  • Existing connections with nationally recognised dog brands and magazines
  • Existing brand awareness and network buying power to assist branding

*Wagging Tails were winners of the FMA Award for Best Franchisee Marketing Support 2013

Interested? Then just get in touch...

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A charity that leads a cause nationwide and has personally touched many lives. Aside from our own company support we donate to many local causes supported by our marketing partners.